WEBINAR RECORDING AVAILABLE - WATCH ON DEMAND

Hungry for knowledge? Set the table for HCP and patient engagement

In a digital world, how do you engage with busy HCPs and their patients? Each one of them follows their individual taste for knowledge consumption and it’s increasingly difficult to cater to them in the right channel with the right format at the right time. Learn how to put fair-balanced and digestible content full of scientific flavor on the menu.

Join us for an insightful webinar to discuss changing HCP and patient information consumption patterns and the evolution of omni-channel and omni-format engagement:

Understand healthcare communities and close knowledge gaps
Translate medical jargon into plain and understandable language
Combine channels and formats to reach your target audience

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Iola Forster

Head of Industry & Society Markets, Karger Publishers

With over 15 years of experience in the publishing industry and fostering since 2019 partnerships between life sciences, healthcare clients, and Karger, Iola brings a wealth of knowledge to the table. She leads the Industry & Society Markets unit within Karger Labs and has a deep understanding of client needs within the pharmaceutical, biotech and medtech industries. Iola has helped a high number of renowned clients in developing customized packages for global publishing projects – from one-page summary sheets to four-volume printed lexica. With her background in Digital Business, Iola has successfully developed omnichannel and omniformat approaches for reaching communities in the healthcare ecosystems and supports organizations in their aim to make complex science accessible and understandable.

Neil Adams

Manager, Industry Solutions, North America, Karger Publishers

Neil Adams has worked in medical publishing for more than 20 years at companies such as Wiley, Springer Nature and Informa Healthcare. He is currently manager, Industry Solutions for North America at Karger. At Karger, Neil works with pharma, biotech and medical device companies to communicate research and deliver educational resources for both healthcare professionals and patients. He is an active member of the International Society for Medical Publications Professionals (ISMPP) and has served as chair of its ISMPP U committee and as a workshop faculty member at the society’s European and Annual meetings. Neil received his B.A. from Bates College and is an ISMPP Certified Medical Publication Professional™.

Todd Parker

SVP, Managing Director, MedThink SciCom

Todd Parker, Ph.D., has over 15 years of medical communications agency experience overseeing scientific strategy (i.e., scientific platforms, disease-state education plans, publication planning) and tactical implementation. Todd has also been involved in identifying and expanding new service offerings (e.g., developing innovative approaches to address client needs). His areas of expertise include biochemistry, drug development, immunology, infectious diseases, inflammation, and oncology. Before he joined MedThink SciCom, Todd worked at a medical communications company in the Midwest, where he provided scientific direction for multiple products in the oncology space. Todd earned his Ph.D. in Biochemistry and Molecular Biology from Mississippi State University. He completed his postdoctoral research at Ohio University studying the mechanism of action of two biological response modifiers. Todd is currently serving as the prior Chair Elect for the ISMPP Board of Trustees.

Jonathan Gifford

Manager, Healthcare Publications Development, Karger Publishers

Jonathan Gifford is currently Manager of Healthcare Publications Development at Karger Publishers. With over five years of experience at Karger Publishers, he is responsible for commissioning, developing, and delivering medical education resources in both print and digital formats, as well as e-Learning courses, podcasts and videos. He is responsible for creating multichannel medical educational content proposals for the pharmaceutical industry, managing and negotiating rights and translations agreements and developing business across three healthcare media brands. Prior to joining Karger Publishers, Jonathan worked in various roles within the publishing industry, including as a Senior Account Executive at Wiley-Blackwell and a Corporate Sales Executive at Taylor & Francis Group. He is experienced in B2B sales and marketing within the pharmaceutical, medical device, and healthcare sectors. Jonathan holds an English BA at the University of Exeter.

moderator

Arsalan Arif

Founder & Publisher, Endpoints News

Arsalan Arif is a news media entrepreneur who set out in 2015 to build his vision of an independent biotech news company at Endpoints News.