Presented by Kinetic™ from Syneos Health
As the life sciences industry quickly moves into the omnichannel world of right person, right message, right moment messaging, organizations of all sizes are asking how mature is what I built internally? How do I stand up to the rest of the industry? How do I take the foundation I have and build new muscles around it to scale and optimize it? In order to answer these questions, we need to identify the exact characteristics of sophisticated omnichannel and the pathway to get there.
Machine learning approaches applied to real-world data can reveal strategic opportunities for success within healthcare marketing. As a part of the Data Science and Omnichannel Experience team, Annah integrates data from disparate sources to help clients understand therapeutic area and product landscapes to optimize marketing strategy.
Annah has maintained a focus on predictive modeling in healthcare for more than five years, with experience distilling large and complex data sets into actionable insights. She is passionate about using data science techniques to delve deep and understand relationships between cause and effect.
Prior to her work at Syneos Health, Annah was an analytical consultant in genomics and built machine learning models to predict onset and progression of disease with the goal of optimizing patient screening and stratification in clinical trials. She has led projects with more than 20 collaborators nationwide and has contributed to nine publications. Annah received bachelor's degrees in Neuroscience and Chemistry from the University of Rochester before earning a Ph.D. in Pharmacology from Vanderbilt University.
Leigh Householder is a founding leader in Kinetic™, the modern customer engagement capability at Syneos Health. She and her team leverage advanced targeting, analytics and the latest technologies to address business-critical challenges with greater precision, efficiency and effectiveness. Leigh is obsessed with what people do (data) and why they do it (behavioral psychology) in equal measure. She integrates the two to make omnichannel excellence accessible to healthcare organizations.
Leigh is an author of Why We Resist, a powerful perspective on the underlying human truths that reveal why people and professionals reject healthcare change. She brings that critical understanding of behavioral science to each project to deliver solutions that increase motivation to change and resilience to stick with it.
Leigh began her career creating digital, social and loyalty strategies for Fortune 1000 brands. Ten years ago, she made the move to healthcare and never looked back. Leigh was a strategic lead on one of medicine’s biggest launches and has been an important partner to brands working to improve the lives of people fighting both chronic and acute diseases. Today, she invests a lot of her time engaging people who work on the frontlines of healthcare around the world to both understand and prioritize the shifts changing the industry and the world. (See reports at trends.health)
Prior to moving to Syneos Health, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts by MM&M, Leigh also was named as a Rising Star and a Luminary by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
Howard Brock brings over 15 years of experience in the management consulting environment to the Syneos Health Consulting Commercial Advisory Group. He has helped a number of pharmaceutical companies achieve better commercial effectiveness through projects in commercial model design, go-to-market strategy, local market strategy, patient engagement and commercial effectiveness.
Before joining Syneos Health, Mr. Brock worked with McKinsey & Company, ZS Associates, and IBM.
Mr. Brock received his MBA in marketing, finance, and strategy from Carnegie Mellon University, where he graduated at the top of his class. He also holds a BS in business administration from the University of Maryland at College Park.
Alex Brock brings over 15 years of experience in multichannel media and digital strategy to his role as Managing Director – Omnichannel Experience at Syneos Health, where he currently leads the design and rollout of omnichannel experience services in Europe. Previously, Alex oversaw digital across Syneos Health Communications in the EU, running the central digital team based in London focused on multichannel planning, social media, customer insight, measurement and analytics.
Arsalan Arif is a news media entrepreneur who set out in 2015 to build his vision of an independent biotech news company at Endpoints News.